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More Bread on the Water

When I went out last to the Skeptics Society meeting in Pasadena, I had to apologize to the presenter for my difficult questions. My three sites (Love Returns here at WordPress, and the philosophical treatise at the original everdeepening) are not random ruminations, but develop messages. In interacting with other intellectuals, I tend to drive conversation into those oceans of meaning.

The challenge is their eclectic foundations: physics, philosophy, theology, spirituality, sociology, politics, and psychology. I have been blessed to live in an era during which people exploring at the edges of those fields have been nibbling at each other’s cheese, so to speak. Unfortunately, those feasting on the resources established to support mainstream thinking have also become adept at avoiding discussion of alternatives.

But I am proud of the body of work I have amassed, and believe that it deserves consideration. Since I earn enough to make ends meet, I’ve decided to finance that process through Stumble Upon.

It’s bracing. I set up two campaigns, one pointing at Love Returns and the other to the New Physics page here. I went in pretty hard, setting up to spend $100 a week. In both cases, I decided to target under-forty audiences, expecting that they would be more open to new ideas.

I was warned when I established the advertising campaign for my books. Click-through rates are about 3%. So while views on my sites have indeed mushroomed, only about one in twenty appear to actually click through to read the development outlined in the initial page.

Feedback is limited, much as it is here. New Physics has gotten three likes in 300 views. Love Returns four likes and five dislikes in 500 views. I’m actually surprised that it’s that positive: the target audience are Christians, and I was expecting dogmatism to push the dislikes far higher.

When I was in my first year here, I had a couple of visitors from the Philippines start at the very first post and walk all the way through my blog. That hasn’t happened in either of my Stumble Upon campaigns. People pick and choose their content, based upon the thumbnails on the anchor page.

But people are looking. I can’t maintain $100 a week, given that I’ve got $100 a month already in outlay here and at Wistia for the video feed at Love Returns. I’m not expecting anybody to contact me to ask me to come speak to them. But I think that I’m getting enough click-through activity that I’ll keep it going at about half the current outlay. That corresponds to 1000 views a month between the two campaigns. We’ll see if it tails off at some point.

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