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Own It, Zuckerberg

When I started blogging, I entered the online world through the enlightened portal at Zaadz. Zaadz was a mediated forum for spiritual dialog. Its founder, Brian Johnson, hired a technology team to ensure that the forum facilitated meaningful dialog.

Among the features unique to the platform were:

  • Comment threading, with the ability to block threads.
  • The ability to ignore content from any account.

Basically, it was up to each participant to manage their experience, and to chose to interact with those that maintained civil rapport. Even with these features, the final paid moderator was at her wits’ end trying to keep apart the warring parties, often deleting acrimonious threads and banning people from forums.

That was bad enough, but my experience of social media since then has only gone downhill. As a person who can’t devote hours each day to social media, there are two problems: people that like to natter about anything and everything, and people with a vested interest in control of messaging. The former recreate the small-town neighborhood; the latter generate virtual cults.

As a generator of ideas, I find little gain in the former, and the structure of most social media platforms plays into the hands of the administrators of the latter. The critical failure is the “most recent comments” feature that pushes serious discussion off the screen.

Obviously, filtering mechanisms such as those provided by Zaadz are essential. I think that AI has a role to play. Among the features that would be helpful, and seem within reach of the current generation of technology:

  • Relevance to the original post.
  • Similarity to other comments (suppressing reposts).
  • Civility (profanity and character attacks).

To this I would add comment threading.

All of these models could be run on the end-user machine, which would protect Facebook’s revenue model. But they should be developed and their usage monitored by Facebook to evaluate the social health of the communities they manage.

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