Apple CEO Tim Cook presented an address in Brussels attacking industry practices that customize our online experience to maximize opportunities for third parties hoping to sell us goods and services. The major actors are Google and Facebook, of course.

I guess that Apple has the benefit of having indoctrinated an entire generation to prefer its products over others. It doesn’t need to market any longer – the masses wait breathlessly. And how exactly do you know which features will inspire them to throw away functional devices and upgrade? Hopefully not by analyzing iPhone usage patterns, Tim.

But what really galls is that Cook and his executive team manufacture devices in countries and facilities where the right to privacy is violated in far more concrete terms. Workers sleep in large dormitories on the factory site working for corporations that collaborate with dictatorial government to create devices that spy on citizens.

Yes, the road to destruction is broad, Tim. Don’t complain of the mote in your neighbor’s eye.